Joined: 16 Aug 2009
|MORE VISION Signs Advertising Contract With CORUS Ent.!
By J.L. Meneses, Account Executive: MORE VISION Inc.
Here I am with the CORUS Contract!
The More Vision Corporation is excited to announce that the company has signed an advertising contract with CORUS Entertainment Inc. which took effect on May 20, 2010! The agreement makes this the third billion dollar media company our organization has contracted with. The agreement is expected to continue until at least 2014. Our first advertising campaign with Corus will be for FOF RECORDS on 102.1FM "The Edge" (Toronto) and will start on the week of May 31, 2010!
Corus is a leading Canadian speciality television and radio broadcaster, and general television broadcaster, The company's multimedia entertainment empire includes YTV, Kids Can Press Treehouse TV,CMT, Teletoon, Encore Avenue, Nelvana, W Network, and Movie Central . The newest channel, "Sundance" is especially interesting to small independent producers like our own FOF Inc. ("Sundance" airs independent productions). Their radio division includes radio stations CILQ (Q107 Toronto), CFNY (102.1 The Edge Toronto), CKNW, CKOI, all in the Toronto area; and CHQR, CFGQ-FM, and CKRY (Country 105) in Calgary; CJGV-FM, CJOB, and CJKR-FM in Winnipeg. Corus owns about 50 radio stations all over Canada, and is Canada's fourth largest radio broadcaster, behind Astral Media, Newcap Broadcasting and Rogers Media. The company is related to Shaw communications which is one of the largest cable/satellite companies in Canada.
The Edge at the Eaton's Centre just across the street from 'Yonge Dundas Square"!
The radio station 102.1 "The Edge" is a Toronto station catering to the 18-34 age bracket playing new music. We (MORE VISION) produced the advertisement that will be run in spots from the breakfast to evening shows. This current campaign will be the first of several, letting us bank a number of pre-approved ads that can be used again next year for our first concert.
The Edge Website: http://www.edge.ca/
The fifteen second advertisement we will run was an in-house production of MORE VISON. This fifteen second advertisement features Toronto actor Scott Williams as narrator:
Shane Murphy (Shane) with the opening music "WHO'S PLAY'IN" from his album "Real Life":
Dan Strudwick with the closing music from"I Need You There" from his album "Daze In My Life:
The commercial easily met broadcast standards and is another indication of the skill and creativity of MORE VISION in the Toronto advertising market.
And here is the actual commercial: http://morevision.ca/FOF_Radio_Ad.wav
Congrats to all involved in the negotiation of this contract, especially our President of MORE VISION Inc: Maurice Ali!
MORE VISION: FOR ALL YOUR ADVERTISING NEEDS!